Write-In-Public Challenge

Today, I start the write-in-public challenge. Heavily influenced by the Ship 30 for 30 challenge by Dickie Bush, the idea behind this challenge is to put out content every single day in order to become a better writer.

However, I do not just want to become a better long-form or content writer. I want to become a better:

1. Copywriter so that the words I write have a bigger impact.
2. Speaker so that the words I say change others’ behavior.
3. Disseminator so that others will gain value from what I have learned.

Challenge Guidelines

This challenge was loosely designed over my morning coffee, so the rules that I start with will likely change. The core goal of this challenge and effort is to become a better communicator, so as I learn and adapt, the challenge will as well. Hopefully, as I write and communicate more, my understanding of what improves my writing and communication will increase exponentially. Therefore, natural shifts in the way I practice will be essential to improving my skills over the long term.

With that in mind, here are the starting guidelines for the challenge:

1. Daily output: Three different pieces of content should be published every day (even on weekends):
   
   • A blog post (750 words)
   • A LinkedIn post (300 words)
   • An X (Twitter) post (250 characters or less)

   The blog post should be the long-form piece, while the others force me to be concise.

   More on the importance of concise speaking later.

2. No AI: No AI will be used in idea generation or writing, including talk-to-text.
   

   I love AI and use it in my workflows, but this challenge is about refining my own raw skills. As AI gets better, the advantage will go to those who can use it well—and that starts with clarity in communication.

   • More on my thoughts about AI as a marketer later.
   • More on why I am avoiding the use of AI for idea generation later.
3. No niche or business goal: While I may write about ABA, marketing, referral systems, and AI, the primary goal is skill development—not leads.
   

   That said, some content may still generate leads (especially on LinkedIn), but it’s a bonus, not a goal.

   More on why I’m switching from content to cold outbound later.

4. Fifth-grade reading level: All content should aim for a fifth-grade level, measured in Hemingway Editor.
   

   This forces simplicity and clarity. Lower grade level = better copy.

   Deep dive into writing at a 5th-grade level to be clearer later.

5. Plan tomorrow’s content: Every blog and LinkedIn post will end with the next day’s topic.
   

   Generating tomorrow’s idea while in a writing mindset reduces friction and sustains the habit.

   See all the “More on…” lines above? Those are being added to my content idea folder.

Challenge Goals

Right now, there’s no fixed end date. 30 days, 90 days, 365—it doesn’t matter.

I will never master copywriting, speaking, or dissemination to the point where no improvement is needed. That means there’s always more to write.

A quote from Alex Hormozi of Acquisition.com is inspiring this challenge:

“Do an activity so much that it would be unreasonable to fail.”

I like that. It would be unreasonable that for 30 days, if I wrote 750 words, edited them down, and published them daily, I would not become a better writer, speaker, and salesperson. And at 60 or 90 days? Even more unreasonable.

Next Post

The initial system I will be using to lower the friction of the habit and some of the barriers that I expect I will face.

Writing Stats

Current Post

• Post Number: 1
• Words: 894
• Writing Time: 45 minutes
• Editing Time: 30 minutes

Overall

• Words: 894
• Writing Time: 45 minutes
• Editing Time: 30 minutes